This course explores the role and requirements of digital marketing, the principles of search engine optimisation (SEO), the principles of marketing research using the internet, the principles of digital marketing device and message design, and how to use digital technology for marketing purposes. It also explores the use of social media in business.
The Skills Support for the Workforce is providing fully-funded vocationally-based skills activity to help individuals develop higher level skills that will enable them to progress in employment.
Our fully-funded courses are for businesses whose principle business sector is marine and maritime, construction, health, digital & creative industries, transport and logistics, engineering advanced manufacturing, and visitor economy.
Individuals who have recently been made redundant in the last 3 months are also eligible.
Next date: TBC
The programme is funded by the
Education and Skills Funding Agency through the European Social Fund